TikTok is introducing a new feature that enables them to reduce the amount of AI-made media appearing in their timelines. This move comes as the company disclosed that it presently contains in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This advancement comes amid a rise in AI content, fueled by recent content generation software.
AI Content on Other Platforms
Recent reports that almost one in 10 of the fastest-growing channels on a popular video site exclusively feature content made by AI. A considerable share of this content is classified as “AI slop”, a phrase for inferior, factory-style content that is typically illogical or surreal.
Based on user feedback that many people enjoy content produced via AI tools, including computer-generated images to science explainers, and we aim to offer the community the option to see more or less of that, based on their own preferences,” said a platform representative.
Scale of AI Content
The service shared that there are now over a billion videos on its app identified as AI-generated. Collectively, in excess of 100 million pieces of content are uploaded to the service each day, making clips made by AI a limited percentage of its complete catalog.
User Control Features
Users will be able to limit or boost the level of artificial media they watch by using the “manage topic” feature in the platform and selecting the AI content topic. Further subjects that can already be controlled under the setting cover politics, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies oblige creators to label convincing AI-generated content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any believable AI video that is unmarked can be removed under its terms of service.
Additionally, the app will now add an artificially created watermark to content made using its own AI tools, or identified by an cross-platform project for identifying artificial media. This measure is intended to stop users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a $2m awareness program for experts and institutions to develop learning resources about ethical AI use. This project will benefit non-profit groups dedicated to training programming and robotics.
Moderation Strategy
TikTok has justified its safety measures, following debate over plans to lay off numerous content moderators in Britain. It is set to eliminate a significant number of roles in its trust and safety division in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by AI moderation.
A company official explained that staff-based oversight would remain essential, but AI can shield workers by removing the most harmful content prior to it has to be seen by staff. The company announced a notable drop in explicit and harmful content seen by content reviewers over the past year due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s very important to limit contact with dangerous material as rapidly, which is why a significant AI assistance is really helping us process content quickly.”
